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Product Marketing Manager

ScribbleLive is the content marketing platform that brings together data, creativity and effectiveness. We are looking for a product marketing superstar who will play a key role in building and launching successful products.  Reporting to our Director of Product & Customer Marketing, this position is a perfect combination of strategy and hands-on execution.  This individual will help shape ScribbleLive’s product roadmap and own the process to align and guide integrated teams to successful product launches.

Responsibilities

  • Be the voice of the customer. Understand customer needs and pain points and work with the rest of ScribbleLive to reflect that into everything that we do
  • Work with product managers to help shape the future of our product
  • Develop positioning, messaging and value proposition of ScribbleLive’s products and services
  • Be the owner of the go to market strategy and enable successful product launches by working across teams including Product Management, Marketing, PR, Customer Success and Sales
  • Own reporting and analysis of product marketing metrics; drive for results and keep everyone honest with use of data
  • Competitive intelligence: Master our competitive universe, inform our roadmap as appropriate, and provide other teams with messaging and content to stay ahead
  • Sales enablement: Ensure that the sales team can convey our value proposition and provide them with the resources and tools to support their activities.
  • Collaborate with the content marketing team to create thought leadership content for our products and target verticals
  • Be the product spokesperson. Demo our product at events; showcase the best of ScribbleLive to press and analysts
  • Analyst Relations: Partner with key industry analysts to shape the market’s perception of ScribbleLive. Establish a regular and repeatable cadence of inquiries and briefings with a diverse set of analysts and influencers

 

Requirements

  • 4+ years marketing experience with at least 2 years of product marketing experience
  • Launched high-tech, B2B, software or SaaS/Cloud products before and ready to share and implement best practices on day one
  • You have a strong interest in becoming the product expert and bringing the voice of the customer to the product development and launch process
  • Proven track record developing core messaging, positioning, and value proposition materials
  • Proven ability to manage multiple projects in a fast paced environment
  • Excellent communication skills
  • Data-driven instincts with the ability to analyze data for decision-making
  • Creative
  • Entrepreneurial

 

About ScribbleLive

ScribbleLive is the leading content marketing platform.  Our platform is designed to help you make decisions with data, channel your creativity and deliver content effectively. We are trusted by over 800 leading brands, including RedBull, Oracle, American Express, ESPN, Bank of America, NBA and Visa.

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