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Director of Content Marketing Strategy and Consulting

ScribbleLive is looking for a Director of Content Marketing and Strategy to join its North American Sales and Marketing team. The ideal candidate will have a passion for content marketing and understand how it fits in the Marketing Funnel. You will be tasked with helping define content marketing for potential and existing customers by delivering seminars and workshops on how to develop and execute a content marketing strategy.

This is a brand new role within ScribbleLive. The Director will work closely with designers, analytics experts, digital, campaign and product strategists to ensure that they understand how projects are executed efficiently and deliver the desired results. This person will also help to educate the marketplace on content strategy such as: corporate websites, landing pages, social media, infographics, and using content analysis and optimization to balance business goals with user needs.

Sounds like an awesome challenge, doesn’t it? You will essentially be creating and defining the Content Marketing space and helping organizations better understand its importance.

What you will be doing and must bring to the table:

This individual will help potential clients to conceptualize new digital experiences, formats, and channels through which to reach their audience.  This person must possess presentation skills that Tony Robbins would envy, have a strong background in writing content, as well as assessing gaps in content and identifying new content strategies to better align to the marketing funnel.

Qualifications:

  • 4+ years in a content strategy role
  • Expert presentation skills
  • Strong writing, editing, and communication skills
  • Proactive, problem-solving skills
  • Ability to distinguish, plan and execute good content that is engaging
  • Knowledge of best practices for content strategy, audits and editorial calendars
  • Advanced understanding of content metrics/KPIs
  • Comfortable leveraging content management systems to build, create, and edit content
  • Experience working with external agencies to guide content creation

 

 

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