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Customer Insights Manager

ScribbleLive is more than just a software company. We are committed to helping companies win through content. Our team believes that businesses can create a major competitive advantage through effective use of content. We help our customers transform their businesses by thinking about content differently.  Regardless of the type of business operated, media, sports or a brand business content can become a key essential asset that enables comopanies to lead and win their market sector.

 

Customer Insights Manager

ScribbleLive has a portfolio products that it is bringing together as a suite of products that help organizations in the content lifecycle: Plan, Create, Distribute, Measure.

The core products are:

Linkdex - SEO Data & Management

Plan - Content Marketing Strategy, Management / Coordination

Engage - Content Experience creation

Trapit - Content curation & distribution

Visually - High quality content marketplace

 

We are building Plan 2 / CEP, as a new / better version of Plan 1.

It is believed that to make smarter decision on product roadmaps, education and training, and to enhance customer success management, a suite wide approach to quantitative and qualitative insights is necessary.

 

The Customer Insights Manager would work with Product, Training and CSM functions to provide ongoing KPI reporting and Insights that create clear high value actions. The outcome of this work should be:

  • More effective roadmap decisions
  • Increased product usage
  • Increased retention

As someone that gets has a deep understanding of our products and customers, playing a pro-active role in Product Marketing would also be required - working closely with Corporate Marketing and Demand Generation teams. The outcome of this would be: Alignment of website and internal sales collateral with target personas and value propositions

Should timings and abilities permit, there is one more area that could extend the role to add additional challenge and a stretch component. ScribbleLive also has a goal to be the leader in Content Measurement and Value Optimization. The Customer Insights Manager could take the lead and be the owner of the vision, and work with all Product Owners to develop the vision and then the specific product requirements that allow the vision to be delivered to customers.

 

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